"Jackfruit is all the rage right now, with herbivores and the plant-curious alike dubbing it the perfect natural vegan substitute for everything from pulled pork burgers to meaty stews. But one startup, based in Malaysia, believes meat-loving consumers will be a little more convinced if they add the real deal in. The brand, Nanka, is offering one 100% vegan jackfruit patty along with two “blended” product. Will it take off or just simply confuse consumers?
Nanka is the latest brand to join Asia’s growing alt-protein scene. It launched just this month, the brainchild of Ira Noah, a Malaysian food tech company founded by Amirah Mohd Noh and Ahmad Syafik Jaafar. Using regionally abundant young jackfruit sourced from the country’s Pahang region, Nanka has developed three alt-meat patties—one is vegan, but the other two are not."
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